What Rightmove & Airbnb's Own Data Says About Listing Photos (2026)
We went straight to Rightmove's own published guidance and Airbnb's newsroom data instead of recycling secondhand marketing stats — here's what they actually say about photos, floor plans, and amenities.
Rightmove's own guide for agents says a "great" listing — strong photos, a floorplan, a full description — gets 93% more leads than an "average" one, and that 5+ photos alone lifts leads by 11%. Its own buyer research also found a third of buyers less likely to enquire, and 1 in 5 ignoring a listing outright, when there's no floorplan. Airbnb's newsroom separately reports over 60% of guests filter search results by specific amenities. None of this is secondhand — it's what the portals themselves publish.
In This Guide
- 1.Why We Went to the Source Instead of Recycling Stats
- 2.What Rightmove's Own Listing Guide Says
- 3.What Rightmove's Buyer Research Says About Floor Plans
- 4.What Airbnb's Newsroom Says About Amenity Photos
- 5.What This Means for Your Next Listing
Why We Went to the Source Instead of Recycling Stats
Search almost any property-marketing statistic and you'll find the same handful of numbers copied from blog to blog, often with no source at all by the third or fourth repost. We went back to the portals' own published material instead — Rightmove's agent guidance and Airbnb's own newsroom — because a specific, sourced number is worth more than a vague one, to you and to your vendors.
What Rightmove's Own Listing Guide Says
Rightmove's "Ultimate Listing" guide for agents draws a direct line between listing quality and leads: it rates listings as "great" or "average" based on photo quality, whether a floorplan is included, and description completeness — and reports that "great" listings generate 93% more leads than "average" ones. Photo count alone matters too: Rightmove's guidance states that including 5 or more photos on a listing lifts leads by 11% on its own.
💡Source
Rightmove, "Ultimate Listing" agent guide (hub.rightmove.co.uk) — the figures above are Rightmove's own, not a third-party estimate.
What Rightmove's Buyer Research Says About Floor Plans
Separately, Rightmove has published buyer-side research on floor plans specifically: over a third of buyers said they'd be less likely to enquire about a property with no floorplan, and 1 in 5 said they'd ignore a listing entirely — or only come back to it if nothing else caught their eye — if it had no floorplan at all. Buyers also rated room dimensions as the single most important thing they look for on a floorplan once one's included.
What Airbnb's Newsroom Says About Amenity Photos
For short-let hosts, Airbnb's own newsroom has published that over 60% of search users apply at least one amenity filter when searching — meaning a real majority of prospective guests are actively screening for the amenities your photos need to actually prove, not just mention in the listing text.
What This Means for Your Next Listing
None of this is about a specific photography style or an editing trick — it's the portals' own data on what a complete, well-presented listing does for enquiries. A full photo set, a real laser-measured floor plan, and (for short-lets) photos that actually show your amenities aren't optional extras; per the portals' own numbers, they're most of what separates a listing that gets enquiries from one that gets scrolled past.
Frequently Asked Questions
Is the "93% more leads" figure about photography specifically?
No — it's Rightmove's own rating of overall listing quality (photos, floorplan, and description together), not photography in isolation. We've kept that distinction rather than overstate what the figure covers.
Where can I check these figures myself?
Rightmove publishes agent guidance directly on hub.rightmove.co.uk, and Airbnb's amenity-filter figure is published on news.airbnb.com. Both are the portals' own first-party data, not a third party's summary of it.
Written by Zosim
Founder & Lead Property Photographer
Founder of ZM Studio with over 2,400 London properties photographed for independent estate agencies, prime brokers, and Airbnb superhosts.
Related Property Marketing Guides
What Zoopla's Own Data Says About Listing Photos & Floor Plans
Straight from Zoopla's own Member Support guidance for agents: exactly how much photo count and floor plans move search click rates.
Market Data & TrendsLondon Property Market 2026: What Rightmove's Own Forecast Means for Your Listing
Rightmove's own December 2025 forecast has London growing slower than the rest of Great Britain next year — here's what that actually means for how a listing needs to compete.
Pricing & CostsProperty Photography Pricing London (2026): Full Cost Guide & Breakdown
A transparent breakdown of London property photography rates, floor plan costs, hidden surcharges to avoid, and flat-rate vs. tiered pricing.
Put this presentation standard into action on your next property
Request a slot online in about a minute. Fixed flat rate per property with 100% human-retouched HDR photos and free branch key collection.